Citation (IEEE): A. Mackenzie, “Storytelling Is at the Heart of Leadership,” Cranfield School of Management.
What it argues
Argues that organizations implicitly ask the same questions as the great epics: how they got here, what made them successful, and where they go next. Answering those questions through narrative is central to leadership. The piece connects storytelling to engagement and learning, and urges senior leaders to treat it as a deliberate skill rather than an occasional flourish.