Citation (IEEE): A. Osterwalder, “The Business Model Canvas,” Strategyzer AG. [Online]. Available: https://www.strategyzer.com/library/the-business-model-canvas
What it argues
A free, one-page template that describes how an organization creates, delivers and captures value through nine interlocking building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structure. It is designed for teams to sketch, discuss and iterate on business models visually, treating each block as a hypothesis to be tested.