Citation (IEEE): D. Schawbel, “How to Use Storytelling as a Leadership Tool,” Forbes, Aug. 2012. [Online]. Available: https://www.forbes.com/sites/danschawbel/2012/08/13/how-to-use-storytelling-as-a-leadership-tool/
What it argues
An interview-based piece arguing that leaders who tell stories connect with employees and customers more effectively than those who rely on facts and directives. It offers practical advice: draw on personal experience, be authentic about struggle and failure, keep stories short and relevant to a point, and use them to make a vision or value tangible.