Citation (IEEE): J. Welch and S. Welch, “Five Questions That Make Strategy Real,” LinkedIn Pulse, Mar. 28, 2016, Mar. 2016.
What it argues
A short opinion piece that treats strategy as a fast, practical activity rather than a long analytical exercise. The authors propose five questions about the competitive situation: the current landscape, recent moves by competitors, the company’s own recent moves, the threats ahead, and the company’s winning move. The answers should point to one big insight that gives a sustainable advantage. After that, they argue, success depends on putting the right people in the right jobs and on a learning culture that keeps adapting best practices.